03. HOW WE USE YOUR INFORMATION

We process your personal data for the following purposes:

3.1 Service Delivery (Contractual Necessity)

* To provide digital marketing services including SEO, social media management, and content marketing
* To communicate with you about your projects and services
* To process payments and manage billing
* To deliver requested information, quotes, and consultations

3.2 Business Operations (Legitimate Interests)
* To improve our website, services, and customer experience
* To analyse website usage and optimise performance
* To conduct market research and develop new services
* To manage our business operations and internal record-keeping

3.3 Marketing (Legitimate Interests or Consent)
* To send you marketing communications about our services (only if you have opted in or have a legitimate interest basis)
* To provide case studies and portfolio examples (with client consent)
* To create targeted advertising campaigns

3.4 Legal Compliance
* To comply with legal obligations, including tax and accounting requirements
* To respond to legal requests and prevent fraud
* To protect our legal rights and interests